What referring physicians demand from radiology

Radiology lies at the very center of the healthcare chain. The overall effectiveness of an organization is highly dependent upon the radiology department’s ability to provide top-notch service to referring physicians. But where should radiology focus its efforts to improve the level of service? We asked referring physicians for their opinion and summarized their responses in a report.

The survey confirms the well-known fact that referring physicians would like to see an easy procedure for ordering studies, shorter report turnaround times and an efficient and secure method for notification of critical results. However, the survey also provides details as to what referring physicians actually express with their demands. It is interesting to note that 71% of the respondents in this survey refer patients to multiple facilities. Consequently, in a private healthcare market, the service level provided will influence a referring physician’s decision on where to send patients. The report may also offer a few surprises. For example: – Are you providing 3D visualization with your reports? Six out of ten respondents think you should. – Are the images you send to orthopaedists taken with a calibration marker? Seven out of ten respondents think they should be.

You can also learn what factors referring clinicians consider to have the greatest impact on their collaboration with radiology.

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