Business area Imaging IT Solutions

In order to take care of more patients, particularly more elderly patients, healthcare must become more efficient. Care of cancer patients and skeletal diseases is facing enormous challenges. These areas are dependent on medical diagnostic imaging—a niche market in which healthcare providers across the globe use Sectra’s expertise and solutions to increase productivity, improve the quality of care and coordinate their healthcare resources.

Imaging IT Solutions is the largest business area in the Sectra Group. The business area is one of the world’s leading providers of IT systems for managing medical images and patient information. More than 1,700 healthcare providers worldwide currently use Sectra’s systems and services.

Where we are headed

The business area’s long-term goal is to be a leading provider of complete solutions for the management and communication of all types of medical images for diagnostic purposes, with a particular focus on cancer diagnostics. The operations mainly focus on large diagnostic imaging units, such as radiology, mammography and pathology, as well as other departments where medical images are used. Improving the efficiency of diagnostics and monitoring in cancer care is a common thread that runs through Sectra’s offering.

Quick facts

Figures refers to fiscal year 2016/2017.

Number of employees: 471

Revenue: SEK 970 million

Product offering

Medical IT systems and services that help customers care for more patients, while retaining or improving the level of quality. The business area’s offering includes:

  • IT systems for managing, archiving and presenting of all types of medical images and patient information.
  • Flexible delivery models that allow customers to choose, for example, between purchasing systems as traditional system installations, cloud services, or services where Sectra is responsible for the operation of the system.
  • IT systems for operational follow-up and radiation dose monitoring.
  • Maintenance in the form of support, system monitoring and upgrades.
  • Consulting services related to integration, system design, data migration and business development.
  • Training for users and administrators.

Customers

Public and private healthcare providers that offer medical imaging services. Customers normally include major hospitals, hospital chains and private clinic chains that are growing and being consolidated. These customers appreciate Sectra’s ability to deliver extremely reliable and scalable solutions. They also have a need for communication and collaboration between hospitals, which Sectra can meet.

Sales channels and geographic presence

Own sales organization and/or partners in nearly 20 countries throughout Africa, Australia/New Zealand, Europe, Japan, the Middle East, North America and South-East Asia. The business area’s largest markets are Scandinavia, the UK and the US.

Where we are now

Market position

The business area commands a marketleading position in the Netherlands, Norway, Portugal and Sweden. Sectra is also the market leader in other countries in the niche of breast image management. In the UK, where the business area holds a prominent position after securing a number of major long-term customer contracts in recent years, the market is relatively stagnant. This is because most healthcare providers procured new systems between 2014 and 2016, as their old agreements expired during this period.Sectra’s market share in the US is relatively small so far, but the order bookings are growning sharply.

Sectra holds a strong position in IT systems for managing radiology images for many years, and for four consecutive years it has won the industry’s most prestigious award for its outstanding customer satisfaction. The customers include some of the largest healthcare providers in the world. To enable healthcare providers to provide better, faster and more patient-centered care, Sectra offers systems and services for the management and archiving of all types of medical images, including non-radiology images. As its existing customers have expanded their systems to include other areas beyond radiology, Sectra has strengthened its position as an enterprise imaging IT provider.

Cloud-based services on the rise

Demand for IT solutions as cloud services is growing. For customers, this delivery model entails cost advantages and enables them to devote greater focus to their core business: delivering quick and efficient care. Sectra offers this possibility not only for archiving solutions, but also IT systems for reviewing and communicating medical images. While cloud services will ultimately generate major cost and operational benefits for Sectra, they initially entail cost increases since they require investments in hardware and development.

Cancer diagnostics

Medical image management in cancer diagnosis is a key part of the business area’s strategy for the future. Most users are currently active in the fields of radiology and mammography. The use of medical images in other areas, such as pathology, is growing, partly as a result of more customers implementing systems for consolidated image management. Sectra’s IT solutions are used for integrated diagnostics, which facilitates collaboration between, for example, radiologists and pathologists by allowing images from both diagnostic specialties to be archived and viewed in a single system. With more customers already using digital pathology, Sectra has built a strong brand despite the fact that the market has yet to gain momentum.

Illustration of product offering (pdf): How Sectra contribute to improved care for cancer patients like Anna

The way forward

Focus on offering stable, efficient and future-proof solutions for managing and communicating all types of medical images.

Opportunities

  • Grow in the area of medical diagnostic imaging.
  • Strengthen the product offering in cancer diagnostics. Primarily within pathology and radiology, but also other types of image-intensive operations in which cancer diagnosis, integration and workflow play an important role.
  • Offer new, more efficient decision support for physicians and healthcare personnel based on technology such as artificial intelligence and machine learning.
  • Generate additional sales to the existing customer base, as Sectra has done for many years in its domestic market in Scandinavia.
  • Strengthen the company’s position in the product segment for archiving solutions (VNA) for all types of medical images.
  • Offer solutions as cloud services, since these solutions offer major cost and operational benefits for both customers and suppliers.

Risks

  • Not being able to maintain the pace of innovation or leadership in today’s rapid technological development.
  • New types of competitors, with major IT companies specializing in archiving attempting to expand into the area of image management and previously consolidated deliveries of IT solutions for image management being broken down into components (“de-constructed PACS”).
  • The price trend.
  • Political decisions that impact healthcare reimbursement systems or levels.

For information on operating risks, refer to Sectra's Annual Report.

Further reading about the business area

Further reading about Sectras operating areas

 

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